Brand Engagement Score

 

Marketers purposely create emotional connections or strategic brand feelings when interacting with the market in order to differentiate their brand from competitors.
We see this through well executed TV, radio, outdoor and print ads all the time. Over recent years, focus has been shifted to sponsorships, promotions and retail experiences in order to allow the consumer to experience the message first hand. Brand Engagement represents the emotional or physical connection created during these interactions.

 

Bravo’s unique understanding of Brand Engagement  and our proprietary  measurement tools provide clients with measurement reporting that represents the real impact and value derived from physical touch-points.  We  go beyond traditional metrics which rely on sales data and head counts.

As illustrated, brand engagement plays the key part in the process of creating customer advocacy and loyalty. By measuring brand engagement, companies can achieve exceptional customer satisfaction thus creating advocacy and loyalty.

Brands are defined by people and their feelings about a product, service or organisation. The words people use to describe your brand gives real insights into these feelings.

Bravo has developed a simple scoring index to embrace this logic. By categorising the words people use we can better understand the degree of brand understanding and acceptance in the market.

Individual tactics such as brand promotions and sponsorships can have a significant effect on the score and makes for powerful analysis when comparing them to benchmarks.

By understanding who is saying what and equally if not more importantly, what you want people to say, can lead to amazing results and clear strategies when designing brand experiences.