Bravo was invited to speak at the Experiential Marketing Summit held in April this year, about measuring ROI of your promotions and sponsorships. The event was supported by international speakers and local industry leaders such as Jon Du Vernet of Tongue, Johannes Wessenbaeck of Play and Jon Evans of Euphorium to name a few. Overall the event was a refreshing gathering of agencies and clients all looking to share ideas and knowledge. If you did not attend this year I suggest that you make the effort to attend next year.
Here is the presentation: